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APP - GIGLIO.COM

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Project Details
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  • Year

    2022

  • Tools

    Sketch, InVision

  • Project

    GIGLIO.COM App

OVERVIEW

GIGLIO.COM is a leading Italian luxury fashion retailer with a strong international presence. While the brand had an established web platform, I was brought on to design a new mobile app experience aimed at enhancing customer engagement, optimizing navigation for mobile users, and bringing the brand's high-end identity into a native application.

 

✅ Outcomes


While metrics post-launch are confidential, early internal feedback and testing showed:

Increased engagement time compared to mobile web.

Reduced drop-off in the checkout process.

Higher interaction with wishlists and saved items.

 

 

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THE CHALLENGE

Despite its strong web presence, GIGLIO.COM lacked a dedicated app for its customer base, which increasingly expected a smooth, intuitive, and personalized mobile shopping experience. The main goals were:

Create a mobile-first user experience consistent with the brand’s premium positioning.

Improve product discovery and browsing on smaller screens.

Support the full e-commerce flow: from inspiration to checkout.

Include personalization and cross-device continuity.

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RESEARCH & INSIGHTS

To define user needs and expectations, we:

Analyzed app store reviews of competitors (e.g., Farfetch, MyTheresa, Net-a-Porter).

Studied analytics from GIGLIO’s existing mobile site to identify drop-off points.

Conducted stakeholder interviews and aligned with brand, tech, and marketing teams.

Key findings included:

Desire for quick access to new arrivals and promotions.

Need for fast, frictionless browsing with strong filtering options.

Importance of a visually rich product display aligned with fashion industry standards.

DESIGN PROCESS

1. UX Architecture

Mapped key user flows: onboarding, browsing, wishlisting, and purchasing.
Designed wireframes focusing on minimal taps to conversion.
Integrated localized content and multi-language support from the start.

2. UI Design

Crafted a high-end, editorial-style interface in line with GIGLIO.COM’s brand identity.
Focused on large, immersive product visuals, with subtle micro-interactions.
Created a dynamic homepage with modular content blocks (campaigns, collections, influencers).

3. Navigation

Bottom nav bar designed for one-hand use.
Smart filtering system with collapsible filters and saved preferences.
Sticky “Add to Wishlist” and “Buy Now” actions for faster interactions.

4. Personalization & Features

User dashboards with order history, preferences, and saved items.
Push notifications for restocks and new arrivals in selected categories.
Seamless login via social or Apple ID.

link to the website
link to the app

THE SOLUTION

Premium Feel, Lightweight Flow

The app delivers a luxury experience while maintaining speed and clarity. Elegant typography, dark/light themes, and subtle shadows bring depth without clutter.

Fashion-forward Visual Design

Full-width images, parallax transitions, and editorial product pages.

Enhanced Discoverability

Personalized product carousels and saved searches.

Localization & International Support

Currency switching, international shipping rules, and multilingual interface.

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