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WEBSITE - SICILIA EXPRESS

Star Sicilia Express Star

Project Details
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  • Year

    2024

  • Tools

    WordPress, Adobe Suite

  • Project

    Sicilia Express Website

OVERVIEW

Sicilia Express is a special train service initiated by the Sicilian Region and FS Treni Turistici Italiani to provide Sicilians living in northern Italy an affordable and comfortable way to return home during the holidays. I led the design and development of the official website, www.siciliaexpress.eu, which serves as the primary platform for information dissemination and ticket purchasing.

 

✅ Outcomes

  • Increased Engagement: The website successfully attracted a high volume of visitors seeking information and tickets for the Sicilia Express service.

  • Positive User Feedback: Users praised the website's clarity, aesthetic appeal, and ease of use.

  • Enhanced Brand Image: The digital platform effectively conveyed the unique value proposition of the Sicilia Express, strengthening its brand presence.

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THE CHALLENGE

The primary objectives were:

  • Informative Design: Create a website that effectively communicates the unique features of the Sicilia Express service, including routes, schedules, and onboard experiences.

  • User-Friendly Interface: Ensure ease of navigation for users of all ages, facilitating quick access to essential information.

  • Responsive Design: Optimize the website for various devices, ensuring accessibility on desktops, tablets, and smartphones.

  • Brand Representation: Reflect the cultural and emotional significance of the journey through visual and textual elements.

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🧭 Design & Development Process

1. Information Architecture

  • Structured content to highlight key information such as departure dates, routes, ticket prices, and onboard services.

  • Implemented clear call-to-action buttons for ticket purchasing and customer support.

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2. Visual Design

  • Utilized imagery and color schemes that evoke the warmth and tradition of Sicilian culture.

  • Incorporated icons and graphics to represent different service classes and amenities.

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3. Technical Implementation

  • Developed the website using responsive web design principles to ensure compatibility across devices.

  • Optimized loading times and performance for a seamless user experience.

💡 Key Features

Detailed Route Information

Interactive maps and schedules outlining the train's journey from Turin to various Sicilian destinations.

Service Class Descriptions

Comprehensive breakdowns of available accommodations, including sleeping carriages, couchettes, and seating options.

Onboard Experience Highlights

Sections dedicated to the cultural and gastronomic experiences offered during the journey.

FAQ and Support

Accessible information addressing common inquiries and providing customer support contact details.

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