WEBSITE - STADIUM COLLECT
Stadium Collect
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Year
2025
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Tools
Shopify, Adobe Suite
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Project
Stadium collect Website and Social
OVERVIEW
Stadium Collect is an independent e-commerce brand I founded and designed, dedicated to celebrating iconic sports venues and moments through thoughtfully crafted apparel and accessories. The brand merges minimalist design with sports nostalgia, offering products that resonate with fans' emotional connections to legendary stadiums and events.
✅ Outcomes
Increased Sales: Achieved a steady growth in sales through targeted marketing and word-of-mouth referrals.
Brand Recognition: Gained a dedicated following on social media platforms, with positive feedback highlighting the brand's unique designs and quality.
Customer Satisfaction: Received numerous testimonials praising the product quality and customer service.
THE CHALLENGE
The sports merchandise market is saturated with generic products lacking authenticity and emotional resonance. My objective was to:
Create a unique brand identity that stands out in the sports apparel market.
Design an intuitive e-commerce platform that enhances user experience and drives conversions.
Develop a cohesive social media strategy to build a community around shared sports passions.
Design & Development Process
1. Brand Identity & Visual Design
Logo & Typography: Developed a clean, modern logo and selected typography that reflects the brand's minimalist aesthetic.
Color Palette: Chose a neutral color scheme to allow product designs to stand out and evoke a timeless feel.
Product Design: Created apparel and accessories featuring subtle nods to iconic stadiums and moments, appealing to both sports fans and design enthusiasts.
2. E-commerce Website
Platform: Built the website on Shopify for its robust e-commerce capabilities and ease of customization.
User Experience (UX): Designed a straightforward navigation structure, ensuring users can effortlessly browse collections and products.
Responsive Design: Ensured the website is fully responsive, providing a seamless shopping experience across devices.
Product Pages: Included high-quality images, detailed descriptions, and size guides to inform purchasing decisions.
3. Social Media Management
Content Strategy: Curated a mix of product showcases, behind-the-scenes content, and user-generated content to engage followers.
Platforms: Managed Instagram and TikTok accounts, leveraging their visual nature to highlight product designs and brand story.
Community Engagement: Responded to comments and messages promptly, fostering a loyal customer base and encouraging repeat purchases.